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Take your first step towards transformational growth.

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Downward Arrow Direction

“There are enough Managers in this world, but everyone needs a Coach.”


-Hercu Viljoen

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OUR PURPOSE

We drive positive transformations for our clients’ both personally and professionally.


ABOUT US

Pineal Projects was established in 2022 to meet the escalating demand from businesses worldwide for top-tier, practical, and seasoned advice. Operating from the UAE and South Africa, we leverage our expertise within these markets to maximize our clients’ chances of success.

OUR STRATEGY

Our strategy is to help identify and eliminate roadblocks while creating effective processes that drive continuous improvement within our clients’ organizations.


OUR VISION

By leveraging our expertise and wealth of experience, we assist clients in uncovering opportunities for improvement and growth in both their personal lives and their businesses.


WHAT WE STAND FOR.

OUR VALUES

  • We do what we say
  • We add value
  • We have fun doing what we do
  • We respect all people
  • We build a relationship of trust


OUR SERVICES

WHAT WE DO?

We enhance our clients' professional and business journeys by delivering personalized coaching and consulting services. Our expert guidance empowers them to overcome obstacles, unlock growth opportunities, and optimize their business operations.


At Pineal Projects, we offer either coaching/consulting services, business improvement services, or a combination of both.


We collaborate with clients who share our values and are motivated to enhance their operations.

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OUR SERVICES

WHY WE DO IT?

Founders and CEOs often experience isolation and overwhelming responsibilities, leading to loneliness and mental health issues.


They lack access to quality sounding boards due to their position where all business matters funnel up to them. They struggle to distinguish personal and business needs, impacting focus and prioritization.


What they need is experienced, trusted guidance beyond just a sounding board; and this is where our role offers the utmost value.

OUR SERVICES

OUR BUSINESS MODEL


Coaching and consulting services are charged based on time invested, with the potential for profit-sharing.


Business solutions are priced per product, often with milestone-based payments.


Our profitability relies on careful financial management, keeping costs low while delivering value.

Hercu Viljoen

MANAGER

With an impressive career spanning over 35 years, Hercu brings a wealth of experience as a business proprietor, leader, and mentor. He holds a vast reservoir of expertise in founding new ventures and steering them towards expansion and enhancement through diverse, established methodologies.

Reach out!

Pineal Projects

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421-12 - TEC, Floor No: 03, The Offices 3 - One Central, Dubai World Trade Centre, Dubai- UAE.

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